Leadership profile
My name is Careen Madzore, I currently serve as the Business Development Manager for Africa at Mine Vision Systems. With 15 years of experience in the Mining Industry, my career began at Anglo-American Unki Mines in 2010. I joined the mine as a Geology technician and rose through the ranks to the position of Strata Control officer until December 2020.
After my time at Unki Mines, I relocated to South Africa where I have spent the past five years collaborating with international companies within the technology sector, focusing on driving business growth across Africa, Europe, and the Middle East. My educational background includes a Diploma in Mining Geology, a Bachelor’s degree in Geology, a Certificate in Strata Control, and a Post Graduate Diploma in Business Management. Currently, I am pursuing my MBA to further enhance my skills and knowledge in business administration and leadership.
I am passionate about leveraging technology to optimize mining operations, enhance safety standards, and drive sustainable practices within the industry. My diverse experience and continuous learning journey equip me with the expertise to navigate complex challenges and contribute effectively to the advancement of mining technology solutions in Africa.
Can you give us an overview of Mine Vision Systems and its core mission?
Mine Vision Systems is a United States-based company that focuses on bringing vision-related technology and software algorithms to the mining industry. The company aims to provide products and services that improve efficiency, safety, productivity, and automation in mining through unmatched data collection and workflow. Mine Vision Systems invented the FaceCapture mapping system which utilizes world-class software which helps in acquiring data for better and faster decisions.
What motivated you to focus on the African market for your solutions?
Africa is rich in diverse mineral resources, including gold, diamonds, platinum, copper, and many others. The continent holds significant untapped potential for various minerals, attracting mining companies seeking new reserves. The continent boasts favorable geological conditions for mineral deposits. The geological formations host large and high-grade mineral deposits making it an attractive destination for mining investments. Most countries offer stable political environments and favorable investment climates, with governments implementing policies to attract foreign investment in the mining sector. Legal frameworks, tax incentives, and regulatory stability encourage mining companies to establish operations in these jurisdictions.
Market Entry and Strategy
How did Mine Vision Systems identify the need for your mapping solution in the African mining sector?
Mine Vision Systems’ identification of the need for its mapping solution in the African mining sector was driven by a proactive approach to market research, stakeholder engagement, strategic partnerships, and a commitment to customizing solutions that address specific challenges and opportunities unique to the region. This approach has enabled Mine Vision Systems to effectively meet the technological demands of African mining operations and contribute to their operational excellence.
What strategies have you employed to introduce and establish your product in this market?
As the Business Development Manager for Mine Vision Systems in Africa, I’ve implemented several strategies to introduce and establish our mapping solution in the region:
- Market Research
Conducted thorough market research to understand the specific needs, challenges, and preferences of the African mining industry. This included analyzing market trends, identifying key players, and assessing regulatory requirements.
- Partnerships and Alliances
Formed strategic partnerships and alliances with local mining companies, distributors, and stakeholders. Collaborated with established entities in the region building credibility, accessing local networks, and navigating regulatory hurdles more effectively.
- Customization and Localization
Adapted our mapping solution to meet the unique requirements and conditions of the African market. This involved customizing product features, specifications, and functionalities to align with local standards, regulations, and operational practices.
- Training and Capacity Building
Provided comprehensive training programs and capacity-building initiatives to equip local mining professionals with the knowledge and skills required to effectively use the FaceCapture mapping system. This was done to ensure optimal utilization and enhance the value proposition of our mapping solutions.
- Technical Support and After-Sales Service
Established robust technical support mechanisms and after-sales services to address any issues or challenges encountered by customers post-purchase. This included setting up a local service center in South Africa and offering remote assistance to ensure prompt resolution of problems.
- Marketing and Branding
Implemented targeted marketing and branding strategies to raise awareness of our mapping solution and built a strong brand presence in the African mining market. This involved leveraging various channels such as industry events, trade shows, digital marketing, and advertising campaigns to reach potential customers.
Technology and Innovation:
How does the FaceCapture Mapping System work, and what are its key benefits for underground mining operations?
The FaceCapture mapping system is a 3D laser scanning system focused on minimizing survey requirements and reducing the need for survey control in each collected dataset. The unique advantage that comes with the FaceCapture system is that the system leverages SLAM mapping technology, frequently utilized in robotics systems, to accurately map areas beyond existing survey control and to further align new maps to previous, survey-aligned maps. This process allows for independently collected data sets to be aligned in real time and placed on the mine grid. It also enables quick and accurate data collection and alignment with no additional processing requirements
All of the collected data is processed in real time by a GPU processor and stored in the compute module. While in use, a wireless device operating Google Chrome can be utilized to interact and visualize LiDAR and image data from the system over a WiFi connection. The primary use of the system is to create a 3D map in the form of a point cloud of a scanned area. During scanning, images can be captured to generate photo-overlaid surface models called meshes. Images can also be taken of survey control points and correlated to the associated coordinate values to initially align collected data. Subsequent maps are aligned to previous maps in real-time through the use of analyzing the LiDAR data for common features between a previous scan and the current scan. The primary use for the FaceCapture system is to monitor face advancements throughout the mining process and to capture both a 3D scan of the advancements as well as a 3D mesh of the face, sidewall, and hanging wall.
Key Features and Deliverables:
- Automated real-time creation of 3D.OBJ geology meshes with overlaid images
- Automatic generation of point clouds in .ply, .las, and .laz formats
- Geospatial alignment of meshes and point clouds in mine coordinates
- Streamlined survey frequency requirements, reducing the need to survey every 10-15 rounds
- Manageable file sizes (averaging 8-12MB) for easy sharing
- Compatible with all geology and mine planning software
Implementation:
What has been the experience of implementing Mine Vision Systems’ technologies?
The implementation of Mine Vision Systems’ FaceCapture mapping system in mining operations has delivered tangible benefits in terms of operational efficiency, safety, production optimization, and data-driven decision-making. While challenges exist, proactive strategies and ongoing support have facilitated successful deployment and integration, reinforcing Mine Vision Systems’ role as a trusted partner in advancing mining technology solutions.
Can you share any success stories or case studies from a mine that has adopted your technology?
A large-scale gold mining operation faced challenges with ore dilution, operational inefficiencies, and high costs associated with manual data collection and processing.
Challenges
- High ore dilution leads to low grades and increased processing costs.
- Time-consuming manual data collection and processing affect operational efficiency.
- Significant operational costs attributed to inefficiencies in resource management and production planning.
Solution Implementation
Mine Vision Systems implemented the advanced mapping technology solutions at the mining operation. The deployment aimed to optimize ore extraction i.e. overbreaks, and underbreak processes, improved data accuracy, and enhanced operational decision-making capabilities.
Results
- Reduction in ore dilution by accurately mapping ore bodies, stope control i.e over breaking and under breaking.
- Time-saving in collection, processing, and analysis significantly reduced the time spent on manual tasks, allowing personnel to focus on strategic operations.
- Cost savings by the implementation of Mine Vision Systems’ Facecapture mapping system. This resulted in savings of more than USD 1 million annually. These savings were achieved through improved ore recovery rates, reduced processing costs associated with higher ore grades, and operational efficiencies.
Through the strategic implementation of Mine Vision Systems’ Facecapture mapping system, the mining operation achieved substantial improvements in operational efficiency, cost savings, and resource optimization.
Collaboration and Support:
How does Mine Vision Systems work with local partners and stakeholders to ensure successful implementation and support?
Mine Vision System’s approach to working with local partners and stakeholders is centered on collaboration, capacity building, community engagement, and responsible business practices. By integrating with local expertise and fostering meaningful relationships, Mine Vision Systems enhances the success and sustainability of its technology implementations in the mining industry
What kind of training and support do you provide to ensure the effective use of your technology?
We offer structured training programs tailored to different user groups, including geologists, geotechnical engineers, surveyors, mine engineers, and management. These programs cover the operation, data integration, and maintenance of our FaceCapture mapping system. Training sessions are conducted either on-site or remotely, depending on client needs and project requirements.
Technology evolves and so do our solutions. We conduct regular training sessions and workshops to update users on new features, software upgrades, and advanced functionalities. These sessions ensure that our clients stay informed about the latest developments and enhancements in our technology.
We offer dedicated technical support services to address any issues or queries that arise during the use of our technology. Our support team is available round-the-clock to assist via phone, email, or online chat. We prioritize prompt response times and strive to resolve issues efficiently to minimize downtime.
For proactive support, we leverage remote monitoring tools that allow us to monitor system performance in real time. This enables us to identify potential issues early and take proactive measures to address them remotely. This approach helps in maintaining system reliability and uptime.
Can you mention any significant partnerships or collaborations that have helped you grow in this market?
Below are some significant partnerships that have contributed to Mine Vision Systems success
Mine Vision Systems has partnered with prominent mining companies in Africa . These partnerships involve deploying our technology solutions to enhance operational efficiency, safety, and sustainability in their mining operations. Collaborating closely with these companies has not only validated the effectiveness of our solutions but also provided valuable feedback for further improvements.
We have also collaborated with Academic and Research Institutions. Universities and research institutions have been crucial for advancing our technology through innovation and research. Collaborative projects and knowledge exchange initiatives have helped us stay at the forefront of technological developments in mining and related fields. These partnerships also contributed to talent development and skills enhancement within the industry.
Collaborating with other technology providers and system integrators has enabled us to offer comprehensive solutions that integrate seamlessly with existing mining technologies and infrastructure. By combining our expertise with theirs, we enhance the overall value proposition for mining companies, delivering integrated solutions that optimize operations and drive efficiency.
We have also engaged Industry Associations and Networks. These industry associations and networks in Africa have provided us with platforms for advocacy, networking, and knowledge sharing. These partnerships help us stay informed about industry trends, regulatory changes, and market dynamics. They also enable us to participate in industry events, conferences, and workshops that enhance our visibility and thought leadership in the mining sector.
These partnerships and collaborations play a pivotal role in our growth strategy, enabling us to expand our market presence, innovate our technology offerings, and deliver value-driven solutions that address the unique challenges and opportunities in the African mining industry.
What advice would you give to other technology companies looking to enter the African mining market?
Entering the African mining market as a technology company can be both challenging and rewarding. Based on our experience, here are some key pieces of advice for technology companies looking to establish a presence in this sector:
Africa is a diverse continent with varying regulatory frameworks, cultural norms, and economic conditions across different countries and regions. It’s crucial to conduct thorough research and gain a deep understanding of the local mining landscape, including market dynamics, regulatory requirements, infrastructure challenges, and socio-economic factors.
Establishing strong relationships with local mining companies, government agencies, industry associations, and other stakeholders is essential. We collaborated closely with these entities to understand their priorities, gain insights into market opportunities, and navigate regulatory complexities effectively. Partnerships helped validate our technology and accelerated market entry. Clearly articulate the value proposition of your technology solutions in terms of improving operational efficiency, enhancing safety, reducing environmental impact, and achieving cost savings. Provide tangible examples and case studies that demonstrate how your technology has benefited similar mining operations globally or in other regions.
Offering reliable technical support, training programs, and maintenance services is crucial for gaining and maintaining customer trust. Establish a local presence or partnerships to provide timely support and respond to customer needs promptly. Consider remote monitoring capabilities to proactively manage and optimize your technology solutions. Familiarize yourself with local regulatory requirements related to mining operations, environmental standards, data privacy, and cybersecurity. Ensure that your technology solutions comply with these regulations and obtain the necessary certifications or approvals to operate in specific markets.
Establishing a foothold in the African mining market may take time due to the complexities involved. Be patient, persistent, and adaptable in your approach. Build long-term relationships, invest in local talent development, and continuously innovate to stay competitive in the evolving market landscape. Keep abreast of industry trends, technological advancements, and market developments in the African mining sector. Remain agile and responsive to changing customer needs and market conditions. Continuously evolve your technology offerings based on feedback and emerging opportunities.
By following these guidelines, technology companies can position themselves effectively to succeed in the dynamic and promising African mining market. It requires a strategic approach, cultural sensitivity, and a commitment to delivering value-driven solutions that address the unique challenges and opportunities in the region.
Personal Insights
What has been the most rewarding aspect of your role as the Business Development Manager for Mine Vision Systems in Africa?
As the Business Development Manager for Mine Vision Systems in Africa, one of the most rewarding aspects of my role has been successfully launching the FaceCapture mapping system across the continent. Launching the FaceCapture mapping system in Africa reflected Mine Vision System’s commitment to innovation, client satisfaction, and advancing technological solutions that make a meaningful impact on safety, efficiency, and operational excellence in the mining sector.
How do you envision the role of technology evolving in the mining industry over the next decade?
Over the next decade, technology will continue to play a transformative role in the mining industry, ushering in significant advancements across various aspects of operations, sustainability, and safety. The mining industry is poised for a technological revolution over the next decade, driven by advancements in automation, IoT, AI, sustainability, and digital transformation. Embracing these technologies will not only improve operational efficiency and profitability but also contribute to safer, more sustainable, and socially responsible mining practices globally.