Driven by the increasing demand for its hydraulic, pneumatic, and automation solutions, Bosch Rexroth Africa is expanding its presence to Côte d’Ivoire, also known as Ivory Coast. The new branch, set to be operational from June 2024, aims to serve the growing needs of the mining, industrial, and energy industries in this dynamic West African nation.
Bosch Rexroth Africa: Expanding Horizons in Côte d’Ivoire
Increased Demand for Innovative Solutions
With a robust economy and substantial infrastructure development, Côte d’Ivoire is experiencing a surge in demand for advanced industrial solutions. Bosch Rexroth Africa is poised to meet these needs by offering its full range of products and services, including sales, training, service work, hose and fittings workshops, and consignment stock of filters at project sites.
Comprehensive Product and Service Offerings
The Côte d’Ivoire branch will provide an extensive array of Bosch Rexroth Africa Group products, ensuring that local industries have access to top-tier hydraulic, pneumatic, and automation solutions. This initiative will support the efficiency and productivity of Côte d’Ivoire’s key industries.
Economic and Industrial Growth in Côte d’Ivoire
Dynamic Economy and Infrastructure Development
Côte d’Ivoire’s economy is one of the fastest-growing in Africa, with a forecasted annual GDP growth of 7%. This growth is fueled by ongoing infrastructure projects and increased activity in the mining and energy sectors. Bosch Rexroth Africa’s entry into this market aligns with the country’s economic trajectory, offering cutting-edge solutions to support continued development.
Opportunities for Growth and Innovation
“With a robust economy and a forecasted annual GDP growth of 7%, Côte d’Ivoire presents substantial opportunities for growth and innovation. By establishing a local presence, we look forward to delivering our leading cutting-edge solutions,” comments Alex Booth, Bosch Rexroth Ghana General Manager. The new branch will serve as a hub for innovation, helping local industries to adopt the latest technologies and improve their operational efficiencies.
Commitment to Local Impact and Community Development
Local Upskilling and Employment
Bosch Rexroth Africa is committed to positively contributing to the local economy and community. The new branch will focus on local upskilling and employment, ensuring that Côte d’Ivoire benefits from the company’s presence. “Through local employees, resources, and services, we will ensure a direct impact on the community and a seamless integration into the local business ecosystem,” says Booth.
Integration into the Local Business Ecosystem
By hiring local talent and investing in local resources, Bosch Rexroth Africa aims to integrate seamlessly into Côte d’Ivoire’s business environment. This approach will foster strong relationships with local stakeholders and create sustainable economic benefits for the community.
Leadership and Management Team
Experienced Leadership for the New Branch
The leadership team for the new branch includes seasoned professionals with extensive experience in the industry. Chris Riley, Bosch Rexroth Africa Regional President and Bosch Rexroth South Africa CEO, along with Alex Booth, will serve as Branch Directors. Kenneth Amoo, Bosch Rexroth Ghana Admin Manager, will take on the role of Country Manager for the Côte d’Ivoire branch.
Strategic Vision and Direction
The leadership team’s strategic vision and direction will guide the branch’s operations, ensuring that it meets the high standards of Bosch Rexroth Africa. Their combined expertise will be instrumental in driving the branch’s success and delivering value to local customers.
Bosch Rexroth Africa’s Pan-African Presence
Expanding Across the Continent
Bosch Rexroth Africa has a well-established presence across sub-Saharan Africa, with over 35 branches and more than 20 distributors. The Côte d’Ivoire branch will mark the Group’s presence in its 8th African country, further extending its reach and ability to serve customers across the continent.
Commitment to Excellence and Customer Service
With a strong focus on excellence and customer service, Bosch Rexroth Africa is dedicated to meeting the needs of its customers across Africa. The new branch in Côte d’Ivoire will continue this tradition, providing high-quality products and services to support the country’s industrial growth.
Bosch Rexroth Africa’s expansion into Côte d’Ivoire represents a significant step in the company’s growth strategy. By providing advanced hydraulic, pneumatic, and automation solutions, the new branch will support the country’s dynamic economy and contribute to its industrial development. With a commitment to local upskilling and employment, Bosch Rexroth Africa is poised to make a positive impact on the Côte d’Ivoire community and foster long-term growth and innovation.